WORKS

ZWEI, a major matchmaking agency, executed an “Area Takeover” in Izumo.
Recognizing that Izumo Taisha (Izumo Oyashiro shrine）, the nation’s premier matchmaking shrine, attracts their target audience from across Japan, the campaign strategically utilized major transit routes, including the airport, trains, and buses.
In addition to standard advertisements, the campaign integrated “momenTouch” service at the airport and on trains to offer an “Omikuji” (digital fortune-telling) experience. Upon tapping their smartphones, users were presented with one of 15 random fortune results, accompanied by expert advice from matchmaking counselors and promotional incentives such as membership discounts.
From its launch, the results were immediate and positive, consistently generating over 1,800 monthly leads. This project stands as a successful example of an O2O engagement strategy that effectively transforms “dwell time” in transit locations into an enjoyable and informative brand experience. By combining high-impact ad takeovers with interactive communication, the campaign successfully fostered service understanding and provided a meaningful nudge for potential members to consider enrollment.