Understanding information correctly
and leading to new interpretations.
Concept work to design success in the age of information explosion.

【Interaction Moment Consulting】

In the DX era, we are truly in a time of overloading information data explosion. The ever-increasing data not only complicates understanding but also becomes a factor that leads to the lack of individuality in corporate activities.

The key to successful marketing is ’Distinctiveness’.
’Distinctiveness’ can be said that it is the accumulation of customer understanding of the information and content that the company provides.

In other words, it is necessary to understand that ”data analysis and information development are completely different things”, with data representing the reality of the world and customer needs, whereas information representing the company's vision and solutions.

To break free from the state of submerged individuality, a side effect of the data-driven approach, we practice consultation to design unique contacts between companies and customers by making full use of the data reading and information development skills cultivated through many years of planning experience.