DIRECTOR AKIRA TAKATSU
PROFILE
Marketing Director and Conceptor
AKIRA TAKATSU
TRMoment Co., Ltd. – President
TRMoment International Co., Ltd.（CEO）
KOA-SHA Inc. - Managing Executive Officer (COO)
KOA-SHA THAILAND Co., Ltd. – President (CEO)
KOA-SHA MEDIA VIETNAM CO., Ltd. - General Director
roof Co., Ltd - President
1994
Graduated from Waseda University's Faculty of Commerce. Majored in marketing theory while still a university student and won the 45th and 46th Dentsu Awards for Student Advertising Thesis in both the individual and group categories.
After joining Shiseido Co., Ltd. and in charge of development & marketing for its main brands, he then oversaw the branding of the hair care brand "TSUBAKI" as the general brand manager.
2013
Left Shiseido to establish a marketing consulting company. In July of the same year, he was appointed as President of roof Co., Ltd He provided consulting services for brand strategy, product planning, promotion, and advertising development in various genres including food, cosmetics, and fashion.
2019
After joining KOA-SHA Inc. was appointed as Managing Executive Officer (COO) in 2020.
2022
In April, was appointed as President (CEO) of TRMoment Co., Ltd.
PORTFOLIO
IBJ, Inc.
（2023-: TRMoment Co., Ltd）
As the Director of Communication Development, I implemented initiatives to raise awareness of IBJ’s corporate brand. In an industry trending toward homogeneity, I developed the empathetic tagline, “That’s an enviable dating privilege,” which highlights the company’s distinctiveness. I comprehensively managed the creative aspects, including the key slogan, web design, and casting, with this phrase as the core.
The commercial and key visuals were well-received, not only for public relations purposes but also as promotional tools. They contributed to fostering a new image of marriage consultation services, particularly appealing to men and women of marriageable age, who are the company’s target audience.
ReeL Inc.
（2023: TRMoment Co., Ltd）
Creative consulting for the corporate commercial of Reel Inc., a real estate redevelopment company.
The founder's vision was expressed through the tagline, "Creation is imagination," embodying the company’s philosophy of "unlocking the potential of land and architecture and guiding them toward optimal utilization.
Eighty IMAFUJI Co.,Ltd. / Rakune
（2023: roof Co., Ltd）
As the Director overseeing the rebranding, I comprehensively developed the brand name, tagline, brand movie, and landing page to support the launch of new products.
Centered around custom-made pillows and personalized tuning mattresses, the creative concept was built around the theme: "Guiding you to the deepest and most absolute sleep of your life.
Citizen Watch Co., Ltd. / ATTESA
（2023: TRMoment Co., Ltd）
A promotional movie was created to resonate with a new target audience for the men's watch brand "ATTESA."
In the production process, we teamed up with Yusuke Okawa, a rising video creator active on platforms such as YouTube. The film showcases the craftsmanship behind each step and the high-quality manufacturing technology of Citizen, aiming to create a cinematic experience that fosters a brand connection with the younger generation, which has been a key challenge.
NISHIKAWA Co.,Ltd. / newmine
(2020: roof Co., Ltd)
Produced communication planning as Branding Creative Director for ‘newmine’, a beauty-sleep brand born from a project of female employees of Nishikawa. The responsibilities included creating key visuals and brand videos to establish a new habit of "choosing bedding for beauty".
Shiseido Co, Ltd. / MAJOLICA MAJORCA
(2015: roof Co., Ltd)
Consumer-participation type makeup experience events were planned and implemented in both Harajuku and Shinsaibashi, sacred places for youth fashion in the east and west of Japan.
By skillfully integrating the editorial project of magazine ‘Seventeen’ and the limited-edition designer umbrella created by Shiseido's active designers, a convergence of "share-worthy content" was achieved at a real location as a focal point of dissemination. This triggered more than 1 million tweets.
ASAHI-SHUZO SAKE BREWING CO., LTD. /
KUBOTA SAKE "30th Anniversary Commemorative Project"
(2015: roof Co., Ltd)
Producing experiential strategies originating from Omotesando and Roppongi, which serve as global information dissemination hubs, with the intention of promoting the allure of ‘KUBOTA SAKE’, a premium sake that Represents not only Japan but also the world. In collaboration with Omotesando Hills, the "OMOTESANDO HILLS SPECIAL WEEKEND with KUBOTA SAKE 30th" successfully encouraged the younger and middle-aged generations to experience Japanese sake, while also creating a buzz on SNS.
YURAKU CONFECTIONERY CO.,LTD. / Black Thunder
(2013-2015: roof Co., Ltd)
For St. Valentine's Day, one of the highest demand periods for chocolate in Japan, planned and produced an O2O campaign with the intention of implementing distinctive individualization strategies unique to Black Thunder.
In Japan, it is customary for women to give a chocolate to men with a romantic intention on St. Valentine’s Day. Further, there is a unique culture called Giri-choco which is a term used in Japanese culture that refers to chocolates given as a part of customs on the day, particularly among friends and colleagues. It is often given as a token of appreciation or social obligation.
The company developed a Giri-choco vending machine using QR codes and a single poster in an underground passageway in Shinjuku to create an explosive buzz on SNS, along with the tagline "Chocolate that can be recognized as Giri-choco at a glance" that has become synonymous with the Giri-choco culture.
Shiseido Co, Ltd. / TSUBAKI
(2005-2007: Shiseido Co., Ltd.)
As the general brand manager overseeing the branding of a strategic hair care brand, played a central role in the development of the TSUBAKI brand.
Making full use of the slogan "Japanese women are beautiful" that Which was a popular phrase among the Japanese audience and socially-provoking content such as SMAP's ‘Dear WOMAN’, successfully led a three-dimensional, buzz-inspiring market introduction promotion.
