Design the moment
Design the moment
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VISION
Design the moment
Interacting with even just one customer.
In old days as well as today, regardless of era, a company's marketing and communication activities start from that point.
In the current era of advanced digital transformation and the evolution of marketing science,
"we want to create opportunities for direct, more organic interaction between companies and their customers".
This is our fundamental standpoint.
To give the data-science-approach "touch the psyche",
we will pursue the fusion of non-scientific factors such as real (urban) media and words (tag-line expressions), thereby promoting ‘The moment’ when customers interact with companies to be a distinctive feature.
A real communication boutique that aims to maximize marketing and communication activities based on the "interaction moment" with customers.
That is .
OUR MODEL
Use the offline experience as a gateway to attract online content.
O2O consumer behavior model to sway customer psychology.
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Attention
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Mecca
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Engagement
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Purchase
Attention
By designing real touch points for "more direct and organic encounters" between companies and customers, we promote the enhancement of the distinctiveness of today’s digitalization-oriented communication measures.
Mecca
We will pursue ways to utilize urban media to make companies and brands look attractive in a memorable way and create a base for transmission and experience that can be said to be a sacred place (Mecca).
Engagement
Branding activities (DX) will be more accurate by speedily drawing the "supportive psychology" generated at the real touch point to the online content side.
Purchase
We aim to maximize various promotional activities by connecting "support and purchase motivation for products and services" generated through real touch point with physical stores and EC sites.
OFF LINE
ON LINE
Attention
By designing real touch points for "more direct and organic encounters" between companies and customers, we promote the enhancement of the distinctiveness of today’s digitalization-oriented communication measures.
Mecca
We will pursue ways to utilize urban media to make companies and brands look attractive in a memorable way and create a base for transmission and experience that can be said to be a sacred place (Mecca).
Engagement
Branding activities (DX) will be more accurate by speedily drawing the "supportive psychology" generated at the real touch point to the online content side.
Purchase
We aim to maximize various promotional activities by connecting "support and purchase motivation for products and services" generated through real touch point with physical stores and EC sites.
DIRECTOR
Marketing Director and Conceptor
AKIRA TAKATSU
Understanding information correctly
and leading to new interpretations.
Concept work to design success in the age of information explosion.
【Interaction Moment Consulting】
In the DX era, we are truly in a time of overloading information data explosion. The ever-increasing data not only complicates understanding but also becomes a factor that leads to the lack of individuality in corporate activities.
The key to successful marketing is ’Distinctiveness’.
’Distinctiveness’ can be said that it is the accumulation of customer understanding of the information and content that the company provides.
In other words, it is necessary to understand that ”data analysis and information development are completely different things”, with data representing the reality of the world and customer needs, whereas information representing the company's vision and solutions.
To break free from the state of submerged individuality, a side effect of the data-driven approach, we practice consultation to design unique contacts between companies and customers by making full use of the data reading and information development skills cultivated through many years of planning experience.
SERVICE
Connecting vibrant passion
to online realm.
This is an O2O engagement tool proposed by TRMoment that can measure ‘TOUCH’,
a new indicator based on the consumer behavior model [A.M.E.P].
NEWS
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TRMoment co., ltd website has been released.
ABOUT US
TRMoment Co., Ltd
- Services:
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Marketing Support
Strategic Consulting
Communication Design - President:
- Akira Takatsu
- Address:
- 404 Daikanyama Tower, 1-35-11 Ebisu-Nishi, Shibuya-ku, Tokyo 150-0021, Japan
- Tel:
- +81-3-6416-5218
- E-mail:
- info@trm.tokyo
- Group Company:
- KOA-SHA Inc.