WORKS

For the promotion of TV Tokyo’s July 2024 drama series “Shosen Tanin Goto Desu Kara”, we displayed signboards equipped with momenTouch inside Shinjuku Station on the Tokyo Metro.
The campaign featured unique concepts, including creative designs that mimicked letters exchanged between the lead actor and the drama production staff, as well as advertisements personally supervised by the lead actor.

Multiple momenTouch points were embedded in the promotional materials, encouraging interaction with the show’s social media (SNS) accounts and directing viewers to a special landing page (LP) featuring viewer participation content.
This innovative use of station signboards provided a new form of communication, not only promoting the drama but also engaging the target audience by encouraging them to follow the show’s social media accounts, give likes, and participate in viewer-driven content.